Mobile apps have made it easier than ever to order pizza at the touch of a button. But could you imagine that your can order pizza and pause your TV with the button on the shoes?
Pizza Hut launched a pair of high-top sneakers — or Pie Tops, as they’re calling them — that can order pies at the push of a button in 2017. Each pair of shoes reportedly contains a Bluetooth device that syncs up with the Pizza Hut mobile app, allowing users to order a pre-selected pizza (or the default Supreme Pizza) just by pressing on the shoe’s tongue. The sneakers are also fitted with geo-location technology that allows deliverymen to find customers wherever they are.
A man is showing the button and how to press the button on the Pie Tops I launched by Pizza Hut in 2017. Gif retrieved from Pizza Hut on April 12, 2018.
However, the die-hard pizza/sneaker fans shouldn’t get their hopes up about snagging a pair. In an interview with David Daniels, Pizza Hut's vice president of media and advertising, said the company will only be giving away 64 pairs of their new Pie Tops and very few of those will find their way to the general public.
"The bulk of these will go to influencers [and] media, just to create buzz and talk value, and we've reserved some for the opportunity for a select few Pizza Hut super-fans to receive a pair of these custom Pie Top high-top tennis shoes," Daniels said.
A deliveryman is showing a pizza from Pizza Hut. Gif retrieved from Pizza Hut on April 13, 2018.
In 2018, Pizza Hut is bringing back its Pie Tops sneakers. The Pie Tops II can not only order pizza but also can pause your TV when your pizza is at the front door. Pizza Hut added the ability to pause live television to highlight the chain's sponsorship of the NCAA's March Madness.
Users will be able to sync the sneakers with their Pizza Hut app on their smartphones, and by pressing the Pizza Hut logo on the tongue of the shoe, order pizza. There will also be an additional button on the inside of the tongue that will allow content on the live television to be paused. This will work through your local cable provider.
<< Slide to see next photos >>
The photos show the look and the functional buttons of the new Pie Tops II.
1）The first photo shows the look of Pie Tops II in two different colors.
2）The second photo shows the Flic smart button locked to Pizza Hut's app.
3）The third photo shows the TV pausing button inside a pair of shoes.
4）The fourth photo shows the pizza-ordering button on a pair of shoes.
The first photo retrieved from Pizza Hut and the other photos retrieved from CNET by Sarah Tew on April 13, 2018.
Not only did Pizza Hut update the functionality for 2018, but also made some cosmetic changes to the shoe itself. The Pie Tops I just came in white. The updated Pie Tops II have come in two different colors - red and wheat. There are multiple size options available, including for women and teenagers.
This is the first time these beasts can actually be purchased. Pizza Hut and The Shoe Surgeon (a custom sneaker designer in Los Angeles) made 50 pairs of these shoes available on hbx.com the week of March 19th. Each pair of Pie Tops II cost $150 (equivalent to about RMB 944 yuan). The entire stock sold out in under 10 seconds. More pairs will come later in the year.